About Us

Soft Patagonian Inc. are your local, California-based, family-owned & operated residential water conditioning experts with over 30 years of industry experience. As your local Authorized WaterCare® water treatment dealership, we offer a complete line of products made in the USA and engineered to last. We pride ourselves in our top-rated customer service and believe that we are the best team for your water filtration needs. You can trust our experienced water experts to provide you with a range of honest, quality services that will help address your local water concerns.

Eduardo Muñoz

At the core of Soft Patagonian is our Founder and Operations Director, a Water Conditioning Professional with over 30 years of proven success in the industry. Eduardo Munoz is also a Software and Civil Engineer, with 17 years of experience in the Energy and Utilities Industry at PG&E in San Francisco and SDG&E-Sempra Energy, a SoCal utility company. In addition, Mr. Munoz worked on various projects for California American Water and RBF Engineering, including the Monterey Bay Water Desalination Project.

‍

Ricardo Muñoz

Ricardo Munoz, our Head of Marketing & Technical Operations, is a California native and the second-generation leader of our family business. He has worked closely under his father’s guidance to provide the highest quality water treatment solutions to our customers. Ricardo holds a B.S. in Computer Science from UC Santa Cruz and before joining the family business, he worked as a Software Engineer for six years at Splunk/Cisco, where he developed cybersecurity applications for the Splunk Security Orchestration, Automation, and Response (SOAR) platform.

‍

Nelson Sánchez

Nelson, our lead technician, brings 5 years of experience from a highly reputed local plumbing company. With extensive knowledge in general plumbing and water softener & reverse osmosis system installations, he ensures every installation is performed with precision and care. Nelson genuinely enjoys his craft and every installation he does & oversees is truly a work of art.

‍

Ingrid Zárate

Ingrid oversees the administration and management of our office operations. Before joining our team in 2023, she served as an Administrative Analyst in Human Resources at California State University, Monterey Bay, where she provided HR support for approximately 450 employees over a span of 22 years.